What is it?

• A practice that focuses development on products and associated business outcomes of those products.
• Primarily product ownership is about enabling a collaboration between development teams members of a product and all the stakeholders, users and any affected by that product.
• Supported by many other practices to maximise and prioritise business and customer value of features incrementally built into products.

Why use it?

• Facilitates a connection between development teams and the products that deliver business and customer value.
• Provides a strong foundation for long lived cross functional teams to iteratively discovery and deliver increments of the product releasing value early and often.
• Enables a flexible and adaptive approach to delivering products that can be responsive to feedback and the market.

Further Information

• Henrik Kniberg’s “Product Ownership in a Nutshell” - https://www.youtube.com/watch?v=502ILHjX9EE