Arielle McMahon


Product Strategy Guide

Helps determine Go or No-Go for new product and feature ideas

discovery-loop-why loop position

Adapted from Jeff Gothelf’s “Lean UX Canvas” and Jim Kalbach’s “UX Strategy Blueprint”

This strategy guide is a good resource for the product team when vetting ideas for new products and features. It provides a 12-step list of requirements to have a valuable proposition, including metrics of success, risk assumptions, market research and more. Follow the guide to validate your product decisions with the right research and set your product up for success.

View the Strategy Blueprint template to get started!

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