Crazy 8’s is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to push beyond your first idea, frequently the least innovative, and to generate a wide variety of solutions to your challenge. Check out the video in the gallery for a quick overview.
This practice is a great way to ensure a product team is taking the time to prioritize user needs and generate enough solutions to needs to broaden the potential for finding the best idea. Often times, a team generates a solution and begins development right away without considering whether a solution is a good one. But “good” is a relative term, so ideally teams should be generating a myriad of product solutions in order to compare and contrast and allow the best option to emerge.
After the team presents ideas, you can run a dot-voting exercise to vote on which ideas and idea components the team likes the most. Afterwards, you can consolidate the ideas into a single idea to flesh out into a testable prototype.