This Design Thinking practice is exactly what the title says - the team members have to imagine the box/packaging for a new product. They need to come up with slogans that correspond to the essence of the product/service, highlight the most important valuable features it aims at. It gets the team to think from a big picture perspective and from the shoes of the potential customers and to start designing a new product/service. In different formats you may either start with a blank box or provide carton to participants and ask them to design the box in the process.

• Helps translate vision into a set of characteristics to describe how it would feel and look when achieved
• It allows to easily articulate the product/service goal
• Allows the team to think big without the constraints of the present and the context they are in or where they are coming from
• Serves as a stepping stone to Value Proposition or Lean Canvas by articulating some of the most important use cases, features and benefits.
• Provides really good input for the goal to be used in Impact Mapping

Why & How to combine it with other practices?

• This practice is really helpful if you find it hard to articulate the goal during an Impact Mapping session. It can help articulate product vision and ambitions
• It is also a good transition from a vision into a more concrete description of expected product/service design, e.g. through Event Storming
• It can provide interesting input for Value Proposition and Lean Canvas