Design The Box

From ideas to essential features and outcomes
Contributed by

Val Yonchev

Published November 08, 2018

What Is Design The Box?

This Design Thinking practice is exactly what the title says - the team members have to imagine the box/packaging for a new product. They need to come up with slogans that correspond to the essence of the product/service, highlight the most important valuable features it aims at. It gets the team to think from a big picture perspective and from the shoes of the potential customers and to start designing a new product/service. In different formats you may either start with a blank box or provide carton to participants and ask them to design the box in the process.

Why Do Design The Box?

  • Helps translate vision into a set of characteristics to describe how it would feel and look when achieved
  • It allows to easily articulate the product/service goal
  • Allows the team to think big without the constraints of the present and the context they are in or where they are coming from
  • Serves as a stepping stone to Value Proposition or Lean Canvas by articulating some of the most important use cases, features and benefits.
  • Provides really good input for the goal to be used in Impact Mapping

How to do Design The Box?

Why & How to combine it with other practices?

  • This practice is really helpful if you find it hard to articulate the goal during an Impact Mapping session. It can help articulate product vision and ambitions
  • It is also a good transition from a vision into a more concrete description of expected product/service design, e.g. through Event Storming
  • It can provide interesting input for Value Proposition and Lean Canvas

Look at Design The Box

Links we love

Check out these great links which can help you dive a little deeper into running the Design The Box practice with your team, customers or stakeholders.

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