Tim Beattie

Co-Authors:

Empathy Mapping

A tool to capture and visualise what key stakeholders are sensing in a particular context

discovery-loop-why loop position

No. People

2

Time

15 minutes

Difficulty

easy

Participants

Facilitator, Development Team, User/Stakeholder

What is it?

  • A tool to capture and visualise what key stakeholders are sensing when in a particular context or completing a set of tasks.
  • The information is captured directly from interviews, observation and other facilitated conversation exercises.
  • Senses captured can include what the person is seeing, thinking, doing and feeling with information captured on a big visible chart.

Why use it?

  • Captures information and learning directly from the end user affected by the system/application/solution in question.
  • Enables a direct connection between important stakeholders and developers (for example, developers of an application can learn directly from end users using it).
  • A tool to identify pain points, opportunities and starts to form a basis for improvement and optimisation.

Further Information

Improve this practice
View all practices