A one-pager is a concise, single-page document that visually summarises a project, initiative, product, business etc..

It helps teams and stakeholders gain a shared understanding of the project's goals, target audience, functionalities, benefits, risks and so on.

• Improved Communication: Ensures everyone is on the same page about the project.
• Alignment and Buy-In: Promotes shared understanding and facilitates project approval.
• Clarity and Concision: Forces clear communication and avoids information overload.
• Increased Efficiency: Saves time by providing a central reference point.

1. Define the Purpose: Clearly state the purpose of the one-pager. Is it to gain buy-in for a new initiative, explain a complex feature, or communicate project progress?
2. Identify Your Audience: Tailor the content and language to resonate with your target audience (e.g., technical team, executives, customers).
3. Content Creation: Include key information such as:

• Project/Initiative/Product Name
• Problem Addressed
• Outcome/Bet
• Proposed Solution
• Target Audience/Users
• Key functionalities/Benefits
• Risks/Constraints/Dependencies
• Timeline (optional)
• Team & resources
• Call to Action (optional)

Typically the content needs to be tailored to the specifics of your one-pager

4. Visual Appeal: Use visuals like diagrams, charts, or images to enhance understanding and make the document visually engaging.
5. Review and Refine: Get feedback from colleagues and revise for clarity and conciseness.
6. Keep it up-to-date while progressing the initiative to allow new participants to get the right understanding at any time they join the initiative.