Communicate objectives clearly, establish shared understanding and create enthusiasm for an initiative
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Published April 05, 2024

What Is One-Pager?

A one-pager is a concise, single-page document that visually summarises a project, initiative, product, business etc..

Why Do One-Pager?

It helps teams and stakeholders gain a shared understanding of the project's goals, target audience, functionalities, benefits, risks and so on.

  • Improved Communication: Ensures everyone is on the same page about the project.
  • Alignment and Buy-In: Promotes shared understanding and facilitates project approval.
  • Clarity and Concision: Forces clear communication and avoids information overload.
  • Increased Efficiency: Saves time by providing a central reference point.

How to do One-Pager?

  1. Define the Purpose: Clearly state the purpose of the one-pager. Is it to gain buy-in for a new initiative, explain a complex feature, or communicate project progress?
  2. Identify Your Audience: Tailor the content and language to resonate with your target audience (e.g., technical team, executives, customers).
  3. Content Creation: Include key information such as:
  • Project/Initiative/Product Name
  • Problem Addressed
  • Outcome/Bet
  • Proposed Solution
  • Target Audience/Users
  • Key functionalities/Benefits
  • Risks/Constraints/Dependencies
  • Timeline (optional)
  • Team & resources
  • Call to Action (optional)

Typically the content needs to be tailored to the specifics of your one-pager

  1. Visual Appeal: Use visuals like diagrams, charts, or images to enhance understanding and make the document visually engaging.
  2. Review and Refine: Get feedback from colleagues and revise for clarity and conciseness.
  3. Keep it up-to-date while progressing the initiative to allow new participants to get the right understanding at any time they join the initiative.

Look at One-Pager

Links we love

Check out these great links which can help you dive a little deeper into running the One-Pager practice with your team, customers or stakeholders.

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